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Safe Road, Safe Lives Initiative
Road traffic accidents remain one of the leading causes of injury and disability in our communities. Every day, preventable crashes leave individuals with life-altering injuries, placing emotional and financial strain on families and overwhelming health systems. Promoting road safety is not just about preventing accidents—it is about protecting lives, livelihoods, and futures.
Many road traffic injuries result in long-term physical challenges, including foot and ankle trauma that limits mobility and independence. These injuries can prevent individuals from working, attending school, or participating fully in daily life. By addressing road safety, we reduce the number of preventable injuries and help ensure healthier, more resilient communities.
Over-speeding and reckless driving
Driving under the influence of alcohol or drugs
Failure to use seat belts and helmets
Distracted driving, including mobile phone use
Poor road conditions and lack of pedestrian safety measures
We are committed to promoting road safety through community-based training sessions and partnerships, we work closely with riders, local groups, and schools to promote responsible road use and accident preparedness. Our approach strengthens community ownership of road safety and encourages safer everyday practices..
Public awareness and education campaigns Community outreach and training programs First Aid Training on how to respond in the event of an accident. Supporting victims of road traffic injuries through equipping all boda-boda riders with the first aid kit's.
Every road user has a role to play in keeping roads safe—drivers, pedestrians, cyclists, and passengers alike. Simple actions such as obeying traffic laws, wearing protective gear, and staying alert can save lives. Together, we can create safer roads and protect our communities from unnecessary harm.
Dr. Robin Mogere has been actively involved in practicing medicine for the past 30 years and holds an
MBChB from the University of Nairobi and an FRCS from the Royal College of Surgeons Edinburg.
He previously worked at the Coast General Hospital and Taita Taveta District Hospital. He studied at Guys Hospital for Surgical Training and Specialization, before proceeding to the University of Nairobi as a Lecturer in the Surgery Department. Mr. Mogere has tirelessly served as a board member in the following institutions; Medical Practitioners and Dentists Board, The Nairobi Hospital, and has been the Chairman as well as a board member of the Metro Group PLC since its inception.